One of WorkflowMax’s goals was to create a plugin for Adobe software that could track working hours for projects and then be easily imported into the WorkflowMax product. Just in time for the Adobe Max digital conference of 2020, we were able to launch the plugin built specifically for Adobe Photoshop.
I was tasked with creating a logo for the plugin that conveyed a collaboration between the two brands and the plugin itself. The final logo, based on an infinity symbol, is a representation of the constant communication between the two products once the plugin is installed. The linework is a stylized representation of morse code, and I applied a colour gradient for each brand to tie it back the flow of data between both products. There are two versions: an animated video where the line work flows in an infinite loop, and a static image where the directional flow is left up to the viewer’s imagination.