Waddle Illustrations

Waddle, an Australian flexible invoicing platform, had a website that needed a bit of refresher in terms of structure and visuals. With feedback from their product designer and marketing team, I created human-driven illustrations inspired by the Xero brand that would effectively communicate their offerings. 

I conceptualized and designed the new Waddle illustrations and illustration colour palette used throughout the website, helping them create scenes that fit the theme of the page. From the How It Works page down to the Blog masthead, we created a new cast of characters to help tell the Waddle story.